Relevant experts pointed out that outdoor sports is adidas high tops kids more than a popular trend, it is also a certain scale of the industry at the infant stage which is dependent on the movement itself, but also on the movement has influence as a whole, commonly known as "industry chain". But he domestic shoes enterprises are not perfect in their outdoor sports shoes and apparel industry, and minority of them specialize in outdoor sports functional fabrics and exploitation of outdoor sports shoes materials.

Today, outdoor sports has already get out of the sole area of adults, many Quanzhou shoes enterprises, such as Cardway, Mingwei also opened its own outdoor sports shops aiming at entering the youth' outdoor equipments segment based on adidas hiking boots which they hope to create their own brands in this industry. In the context of adjustment and transformation, to possess a vast development space of outer sports products market becomes the choice of sports brands.

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In a football match, many things can be found there, such as pop stars, goals, champion, famous brands, football tools and so on. It is an important thing for a company to create its special football tools in order to satisfy the demands of football players. In addition, creating tools with high technology for famous stars is another huge and vital project. For football players, to play a football game, many other things are necessary, for example, football clothing, football shoes, etc.

As to Nike Company; it tries to be the winner of the World Cup in 2010. And the first thing that occurs to Nike Company should be an advertisement for the World Cup. The advertisement wins great fame, and its name is "write the future". This advertisement is played by C Lo. adidas human race shoes After that, Nike football clothing is introduced. And these clothing is made especially for the national teams. It should be counted as a surprising thing that brazil which has won the world cup for five tines.

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