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Have continuous participated in the Beijing Marathon they not only aims to play, what is more, they hope that through this activity, they Adidas Ultra Boost Sale could let running the simple but very effective health exercise mode transfer much further.And Berlin marathon and other marathon is not like Beijing marathon of so many amateur players, and Adidas cool run team is composed of these amateur players. At 8:30, at the starting of gun, Adidas Ultra Boost 2.0 the first professional group of athletes deployed, and more contestants slowly ran over the starting point with the brigade. To cool run team and other spare-time players, running up means happiness, and it has no matter with the end.

In order to assistant with each runner to realize their marathon dream, Adidas in the entry run in a special launched a challenge task -- match sprint. That is, the ability ran almost at the same speed friends, form a considerable group of running rhythm, with speed partners all the way gives force to each other to Adidas Ultra Boost All White complete the arduous marathon race to challenge personal limits. Master attended not only challenge the full marathon running, senior running friends of Adidas runners are also spontaneous to different projects in the half marathon and 4.2 km Mini Marathon, as rabbit of various cool running group, companying the friends of the ability to complete each challenge goals.

Organizers said they hope to be cool to run in this way, it can be driven by the enthusiasm of all our sports loving people, and the running make body strong and achieves full fitness.It is understood that, prior to the start of the annual Beijing Marathon, Adidas organized in Beijing and Shanghai Northern Horse training camp every weekends. With the scientific method and high-tech equipment for the majority of marathon enthusiasts, they interpret that how to carry out the appropriate exercise under protection, in order to avoid injury, and thus allowed him to experience the most pure road race and culture.

On the eve before the London Olympic Games, an advertisement logoed "Live out Your Greatness" was put on the screen of most of the major television stations Adidas Ultra Boost Mens Black and websites, the word "greatness", with which people are tediously familiar frequently appeared on the silver screen, which rightly show the beginning of the marketing activities in of Nike's "Find Your Greatness" series in China.

The marketing idea "Building up relation with consumers" Nike has been following is mainly reflected in the daily continuously updated of Nike's official micro blogging " Just Do It". Nike would always track popular or controversial events of the Chinese team on that day, and made the micro blogging copywriting and micro blogging with map immediately after the announcement of the results of the competition.