Or a home stager who mostly works kids vans in three-bedroom ranchers in the east side of the city. Whatever your niche is, let the (local) world know!First keyword research, then an SEO strategySEO is a necessity for any service-based business whether your company is all online or has a storefront location. Do your research to develop a solid keyword strategy that will help you dominate the local search rankings.You don t have to do this alone! Why not hire an expert in professional search engine optimization? They ll do your keyword research and SEO strategy the right way so you can focus on building your business in other ways.

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Today, while traditional keyword based search is still relevant, there is technology based on artificial intelligence (AI) that is redefining our imagination. The biggest challenge while working with keyword based approach is that it is not always accurate when working with unstructured data. Today, data is growing exponentially and a major share of organizational data is unstructured. This calls for a more efficient approach and semantic search is the solution enterprises need today.The Challenges of Keyword Based SearchAccording to a study conducted by IBM, Stanford and MIT, search can be classified into 2 types navigational search and research search. The former involves looking for a specific document or page and this is where the traditional keyword based approach works wonders.

However, the latter involves acquiring every bit of information that is relevant to a specific topic. off white shoes This is where the traditional approach often fails. It s solely based on the presence of the keyword, which sometimes is not enough to fetch all the relevant information.Why Semantic Search is the SolutionNow, the question that arises is, How semantic search can make a difference? Well, let us look into the concept and how it works, in order to understand how it s different from the traditional approach. The word semantic means meaning and semantic search engines use AI-based algorithms to understand the concept of the query for each term in order to showcase the most relevant results.