"Do I send samples Cody Eakin Golden Knights Jersey , a media kit, or just the query, postcard andor sales letter?" As a freelancer, when you are trying to reach new clients or stay in touch with old ones, how to approach the contact can be a sticky, confusing, discombobulating journey. Having a web site can solve all of these situations. How?


Outlined below are four ways a web site can contribute to the bottom line success of your business.


1. Save Postage: When prospecting for new clients, instead of sending an entire media kit Reilly Smith Golden Knights Jersey , numerous clippings, andor writing samples, simply direct your target to your web site.


A simple postcard can list the services you offer andor products you sell. For samples of your work direct prospects to your web site, which can do a better job of selling. A web site can list client testimonials, special deals and discounts, awards ? the possibilities are endless.


In essence, you are selling a potential client on your business for just the cost of a postcard. Of course, you can always send a sales letter instead of a postcard. The point is Colin Miller Golden Knights Jersey , you don't have to spend a lot of money on postage up front.


If a client is interested enough from your initial postcardletter to look at your web site, then you have a better chance of them contacting you. One could argue, the less you spend up front, the better. This weeds out the tire kickers from the serious buyers.


Can you do business without a web site? Yes. But, consider the following first.


2. Increase Revenue: Would you like to make money while you sleep? Essentially, a web site allows you to do just that. Proof?


After launching a Web site, 41% of small businesses report an increase in their sales volume, and more than half (55%) with a Web site say their sites have generated a profit or paid for themselves. Deryk Engelland Golden Knights Jersey , "Internet Future Bright for Small Businesses." January 14, 2003.


This does not mean you don't have to do all those things necessary to drive potential customers to your site, i.e., market your site. A web site is simply another avenue, albeit a powerful one, for you to increase your bottom line.


Providing such info as location, photos, testimonials Marc-Andre Fleury Golden Knights Jersey , price, hours of operation, et cetera, somewhat pre-qualifies clients without you ever having to meet them. This greatly increases your chances of making a sale.


A 2001 study from Cyber Dialogue reveals that 86% of U.S. adults who were online have either clicked on e-ads or gathered product information online and then made an offline purchase based on the web ads or data.


3. Stay in Touch with Existing Clients: Via your web site you can alert clients to special deals and discounts, announce new hires and promotions, advertise feedback and company awards, showcase media outlets where your business has been featured ? the possibilities are endless.


As postage increases, adding some type of listserv* software to your site to collect names and address of visitors is not only smart business James Neal Golden Knights Jersey , it's essential. Sending announcements via email is infinitely less expensive (some studies quote as high as 90%) than doing even a postcard mailing.


Staying in touch with your clients puts your business foremost in their minds when it comes time for them to purchase the type of productservice you offer.


*LISTSERV is a computer program that allows you to create, manage and control electronic mailing lists. Each list has a general (or sometimes very specific) topic of interest. It makes sending email to groups of people fast, easy, and cost-efficient.


4. Saves Time (Hence Money): Thomas Jefferson said, "If you love life, do not waste time, for that is what life is made of."


Remember, posting all pertinent information on your company web site ? hours of operation Authentic Tomas Tatar Jersey , location, company history, productsservices offered, type of clients served, et cetera ? saves untold hours in phone time answering the same rote questions. This is time that can be better spent servicing existing customers (hence, making more money).


And, to reiterate, adding listserv software automates the process of collecting names and addresses of customers. This saves time and money because you don't have to (or pay someone to) type all of this information into a database. The customers themselves do this. Further Authentic Alex Tuch Jersey , since the customer voluntarily gives you their information, this builds your in-house mailing list. By building your own mailing list (which will almost always out pull most purchased mailing lists), you won't have to seek out lists for which you have to pay.


Lastly, an in-house mailing list can be rented or sold to companies with complementary services. For example, a wedding consultant might rentsell their list to a photographer. However, be very, very careful about this. It should be clearly stated in your privacy policy if you outright sell your list.


Instead of selling an in-house list, most companies prefer to offer the productsservices of an outside company in conjunction with their own services. In the example mentioned above Authentic Nate Schmidt Jersey , the wedding consultant's mailing of, for example, 10,000 brochures, would contain a mention of the photographer's service. The photographer's mention can be large or small, depending on mutual agreement.


Note: Most customers WILL NOT voluntarily give you their contact information if you sell it. Guard your in-house list as if it's gold ? because it is. These are customers you have worked hard and spent untold dollars to obtain. Although selling your list might be tempting, it breaches customer trust. In the long run, it is almost never worth the short-term gain.


In conclusion Authentic Jonathan Marchessault Jersey , having an Internet presence speaks volumes about your firm's professionalism. This is especially important for small businesses. It adds another measure of credibility to your growing enterprise, while adding positively to your bottom line.


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