Some people say we live in the Information Age.


I call it the Distraction Age.


My new hometown is Distractionville. Everything and everybody shouts Jung-ho Kang Pirates Jersey , "Hey, look at me!": E-mail, Internet, TV Starling Marte Pirates Jersey , telephone, newspaper, radio, family and friends. The Distraction Faction is as bright as the midday sun and louder than a freight train in Distractionville.


I have had conversations lately with many small business owners about promoting their businesses for more sales. Traditional methods of advertising are more expensive than ever for the results they offer. Newspapers Kent Tekulve Pirates Jersey , magazines, radio,TV and Yellow Pages worked well in the past but due to the increasingly shortened attention spans in Distractionville, these methods for getting information to your customers aren't getting results.


Business owners tell me they are often exasperated when their regular customers tell them about buying goods or services from another vendor that are readily available from their own businesses. The owners think what kind of customer loyalty is that for all of the service I offer to you? The owners say to the customers Roberto Clemente Pirates Jersey , "We offer that, too, you know".


"I didn't know you did that!" is the response from the customer.


Even if the customer should have known from your previous marketing efforts, it doesn't matter. The sale is lost forever.


How can you get your message heard and seen in Distractionville? Consider increasing the decibel level of your business by using some of the following ideas adapted for your business:


-A florist offers to put bosses on a tickler list for advanced contact and products for secretary's day for next year.


-The tire shop presents a coupon book of free tire rotations with every sale of new tires to get customers back for oil changes Willie Stargell Pirates Jersey , brake inspections, etc.


-The dress shop calls its best customers to annouce the fall line is in with the customer's size in stock.


-The computer repair service mails post cards to customers with older systems annoucing a special on systems upgrades and wireless networking.


-The coffee house offers coupons to each customer for a discount on its fresh baked blueberry muffins for the next visit.


-The lawn service puts door hangers on current customers' doors with weeding and edging service information.


The solution for promoting all of your business goods and services to your existing customers is simple. Find new ways to tell them what you do. Then tell them again a different way. Then to be heard and seen above the roar of the crowd of Distractionville, tell them one more time.


Three easy steps:


1. Do it
2. Do it
3. Do it




The process of making music can be complicated to understand, there are 3 distinct phases in the production of a musical end product. Recording is where the musicians gather together in a music recording studio or other suitable place and record their performances. The musicians will play and each of the instruments or voices will be recorded to a discrete track of it's next stage is mixing which is balancing these recording tracks to make a pleasing mix for the listeners. Mixing is performed on a mixing console or within a digital environment known as a digital audio workstation. (or DAW for short). DAW's are usually based on either a PC or Apple mac computer. The final stage of production is mastering where the stereo 2 track mix files are further adjusted to ensure they translate on the worlds many different types of sound play back systems. The last stage is audio mastering Francisco Cervelli Youth Jersey , this stage is very important as it is the final stage before the music is released. During audio mastering the final decisions regarding the tone, perceived volume and fades will be decided upon. Audio mastering for musical performance offers a final opportunity for a skilled engineer to resolve any missed problems. The mixing session is often time and budget pressured and as such it is not beyond the realms of possibility that small details can be missed. The focus of the mixing session is to achieve a pleasant balance for the listener and so in some instances sonic defects can be missed. These defects can range in nature from microphone vocal pops, low frequency rumbles, clicks Gregory Polanco Youth Jersey , bad editing and other unwanted environmental sounds that are undesirable. These issues can be spotted and rectified during mastering.


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